Project Type
Responsive website design, social media marketing, video.
BRIEF
Guardian Technologies is a consumer products company that sells leading-edge home environment solutions including air purifiers, air sanitizers, humidifiers and more. In the growing age of Amazon, Guardian Technologies sought out ways to stay competitive and encourage customers to purchase through their eCommerce store, where profit margins are higher.
PROCESS
There has not been one tactic or channel that has been the sole driving force behind their success, but rather a variety of marketing, branding, and conversion rate optimization tactics that have contributed to long term and growing success. I have designed each customer touchpoint to tell a consistent brand story and launched compelling promotions to stay competitive with sellers such as Amazon and Walmart.
RESULTS
The balance of these tactics have led to year-over-year growth in traffic and revenue for eight consecutive years. Continuing to update Guardian’s eCommerce website with UX items improvements and brand refreshes to maintain strong conversion rates and build brand equity. Staying top of mind in our audience's social feed with compelling promotions to remain competitive. Lastly, creating engaging and cost effective lifestyle photography to provide environmental context and elevate the brand association in beautiful settings.
